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The advertising landscape is constantly changing. What worked last year might not work this year. To excel, advertisers must remain informed with the latest trends. One trend is the increase of concise video content. Platforms like TikTok and Instagram Reels have proven that consumers are hungry for quick, engaging content. Another development is the spotlight on transparency. Consumers are aware and can instantly see through forced marketing. To succeed, brands need to connect with consumers on a human level.
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